Back to Moodwell.ai
Moodwell · AI & integrationsCross-layer system

Thirteen coaches. One record. Your call.

AI runs through every Moodwell layer, always the same way: one coach you choose, answering from your own logged data, metered by credits, and never saving a change without your review. Integrations follow the same rule: read-only and on your terms.

Coaches
13 AI personas
Credits
250 / month
Integrations
Health Connect · Shotsy import
Rule
Review before save
Moodwell coach settings explaining that one coach answers everywhere, with a list of coaches to choose from
Switching coaches changes the voice, nothing else.
Moodwell Insights timeline across nutrition, mindfulness, health, and fitness, with today compared to your normal
Insights compare today against your own normal, across layers.
Moodwell dashboard showing what moved in adherence, mood, and sleep over 30 days
What moved: this 30 days against the 30 before it.
The problem

AI in a wellness app has to earn trust every time

An AI coach that can see your food, training, medications, and journal is powerful, and easy to get wrong. It can sound like a clinician, invent numbers, or quietly change your plan.

The goal was AI that feels personal without being unpredictable: a voice you pick, rules that never change, and nothing saved without you.

By the numbers

The credit model

AI work costs credits; manual tracking never does.

250

Credits a month, monthly or annual plan

25

Credits in the 7-day trial

$5 / $20

Top-ups for 100 or 500 credits

0

Credits for manual tracking

What I built

AI & integrations, feature by feature.

13 coach personas

Distinct voices, from warm and unhurried to firm and direct, each with a specialty, all labeled as AI with generated portraits.

One coach everywhere

The coach you choose answers across training, food, and your plan: separate conversations, the same persona.

Credit-metered AI

250 credits a month on any plan, 25 during the 7-day trial, and top-ups when you need them. Cost depends on the action.

Review before save

When a coach proposes a change to your plan, you review it before it's saved.

Health Connect, read-only

On Android, Moodwell reads 10 data types, including weight, steps, sleep, heart rate, HRV, and exercise sessions, and never writes back.

Shotsy import

Bring GLP-1 injections, weights, and symptoms over from a Shotsy CSV export.

The coaches

Thirteen voices, one set of rules.

Each persona has its own style and specialty. What a coach can see and claim is identical across all of them.

  • Nell Okafor, AI coach persona (generated portrait)

    Nell Okafor

    Warm and unhurried

    Making the plan fit you

  • Mara Kessler, AI coach persona (generated portrait)

    Mara Kessler

    Direct and decisive

    Finding one clear priority

  • Idris Bello, AI coach persona (generated portrait)

    Idris Bello

    Curious and analytical

    Understanding the sequence

  • Tomas Rivera, AI coach persona (generated portrait)

    Tomas Rivera

    Practical and matter of fact

    Building a manageable routine

  • Yuki Tanaka, AI coach persona (generated portrait)

    Yuki Tanaka

    Quiet and precise

    Brief, focused check-ins

  • Grace Abara, AI coach persona (generated portrait)

    Grace Abara

    Steady and accepting

    Starting again after a gap

  • Sam Halloran, AI coach persona (generated portrait)

    Sam Halloran

    Conversational, dry humor

    Taking pressure out of check-ins

  • Priya Raman, AI coach persona (generated portrait)

    Priya Raman

    Observant and analytical

    Connecting patterns across layers

  • Beatrix Lindqvist, AI coach persona (generated portrait)

    Beatrix Lindqvist

    Calm and measured

    Keeping the longer view

  • Marcus Vance, AI coach persona (generated portrait)

    Marcus Vance

    Firm and straightforward

    Following through on commitments

  • Alma Reyes, AI coach persona (generated portrait)

    Alma Reyes

    Patient and attentive

    Starting with energy and appetite

  • Elias Roth, AI coach persona (generated portrait)

    Elias Roth

    Questioning and thoughtful

    Examining assumptions

  • Sofia Marchetti, AI coach persona (generated portrait)

    Sofia Marchetti

    Constructive and encouraging

    Building on what worked

Product decisions

The calls that shaped it.

  1. 01

    Personas change the voice, not the rules

    What a coach can see, what it's allowed to claim, and the fact that every answer comes from your own logged data are the same for all thirteen. Switching only changes how answers are written.

  2. 02

    History keeps its author

    A message keeps the coach who wrote it, so switching coaches never rewrites a conversation you've already had.

  3. 03

    Context on a need-to-know basis

    Each AI feature sends only the prompt and context it needs to the AI provider. Not every feature sees every record.

  4. 04

    Read-only, foreground sync

    Health Connect access is read-only with no background reads, syncing up to 30 days of history (or 180 with extended access) while the app is open.

  5. 05

    Personal data never funds ads

    Journals, conversations, health records, and connected health data are never used for advertising.

AI

AI across the layers

Every AI touchpoint, by layer. Everything not listed here works without AI.

Fitness

AI routine drafts and coach questions about your recorded training.

Nutrition

Photo, voice, and description capture, plus meal suggestions.

Health

Label capture and history coaching.

Never prescribes.

Mindfulness

Journal reflections, Guided Conversations, Daily Focus and Positivity, and AI-assisted tools.

Planning

Coach-proposed plan changes.

Saved only after your review.

Guardrails & limits

What it won't do.

  • Software, not people

    Coach personas and other AI outputs are generated by software, not people, clinicians, or researchers.

  • Answers from your data

    Coaches answer from your own logged records, and manual tracking never requires an AI request.

Keep exploring

More of the build.

Back to the overview
← Previous

Mindfulness

One-minute check-ins, journaling, guided conversations, and 30 short wellbeing tools.

Read the deep dive
Next →

Discoverability

184 pages, a markdown twin for each, llms.txt, and explicit content signals for search and AI assistants.

Read the deep dive
Product layer

Fitness

Set-by-set logging, weekly routines, and a strength index built entirely from your own log.

Read the deep dive
Product layer

Nutrition

Six capture methods, adaptive calorie targets, and meal planning on the shared weekly plan.

Read the deep dive
Product layer

Health

Medication, supplement, GLP-1, and peptide tracking, with a cited safety check that never fakes an all-clear.

Read the deep dive
See it for yourself

Try Moodwell.

Android beta applications are open and the iOS waitlist is live. Plans are $9.99 a month or $99 a year, with a 7-day trial.

Building an AI product of your own, or bringing AI into an enterprise team?

Andekian

AI-first digital transformation for enterprise growth. Strategy and execution, under one operator.

© 2026 Stephen Andekian.

Steve Bot

Steve Bot

Stephen's AI assistant

Steve Bot

Hi there. I'm Steve Bot, Stephen's AI assistant. Ask me about services, experience, or how to get in touch.

0/1000