Stephen Andekian
Digital Experience & Marketing Transformation Leader
Visionary marketing and digital strategy leader with 15+ years of experience transforming enterprise digital ecosystems. Proven success scaling global web platforms, leading marketing teams through high-impact M&A transitions and implementing AI-first strategies that personalize user journeys and accelerate pipeline. Known for bridging business strategy, technical execution, and team development across cybersecurity and SaaS industries.
Key Accomplishments
Enterprise-Scale Digital Foundation for M&A-Grade Growth
Architected a future-ready digital experience for CyberArk that elevated brand perception, technical scalability, and GTM velocity — now proving critical as the company enters a $25B+ acquisition by Palo Alto Networks.
Modernized Leading Machine Identity Company
Hired to overhaul Venafi's digital marketing experience. In May 2024, Venafi was acquired by CyberArk for $1.6B.
Rapid Digital Marketing Growth and Strategy
Contributed to Trustwave's digital marketing growth, positioning it for strategic acquisition. In August 2015, Singapore Telecom acquired Trustwave for $770M.
Transforming Digital Presence
Led strategic marketing transformation of major cybersecurity and computer forensic companies with up to $821M ARR.
Marketing Growth Expertise
Professional Experience
Palo Alto Networks
February 2026 – PresentRemote | Santa Clara, CA
Palo Alto Networks (NASDAQ: PANW) is the global cybersecurity leader, delivering AI-powered security platforms across network security, cloud security, and security operations.
Director, Digital Experience & Web Strategy
- Leading the digital experience strategy for integrating CyberArk into Palo Alto Networks, aligning identity security with PANW's broader AI-driven security platform
- Redesigning global navigation and information architecture to support platform-led storytelling and improved product discoverability
- Architecting an AI-ready digital ecosystem designed to support AI search experiences, LLM discovery, and next-generation content engagement
- Directing the migration of CyberArk's global digital properties into the Palo Alto Networks ecosystem
- Establishing advanced enterprise SEO and AI Optimization (AIO) strategies for traditional search and generative answer engines
- Driving the shift toward platform-centric digital storytelling across Network Security, SecOps, and Identity Security
- Advancing modern web architecture including headless CMS, composable content systems, and scalable frontend frameworks
CyberArk
September 2024 – January 2026Remote | Boston, MA
CyberArk (NASDAQ: CYBR) is a global cybersecurity leader specializing in identity security and privileged access management.
Director, Digital Strategy & Development
- Spearheaded modernization of CyberArk's global web experience using scalable, AI-aware architecture
- Pioneered applications of generative AI across content production, SEO strategy, and insight generation
- Selected as core member of CyberArk's AI Innovation Circle to shape long-term AI strategy
- Architected scalable, high-performance digital platforms using composable architecture and Jamstack frameworks
- Led web strategy and GTM alignment across multi-brand environments during large-scale acquisitions
- Managed global digital and marketing budgets with focus on performance marketing and growth outcomes
Venafi
March 2022 – September 2024Remote | Palo Alto, CA
Venafi is a leading provider of machine identity management solutions. Acquired by CyberArk for $1.6B in May 2024.
Head of Web
- Modernized web infrastructure by migrating from legacy Drupal to Next.js on Vercel with headless Kontent.ai architecture
- Increased web traffic by 35% YoY through strategic technical and content SEO initiatives
- Integrated four disparate websites into modernized venafi.com, including Jetstack.io migration
- Led Venafi AI Challenge team, developing Google Gemini integration for competitive content analysis
- Personalized user experiences using Demandbase, tailoring content to individual needs
Trustwave
December 2012 – March 2022Hybrid | Chicago, IL
Trustwave is a leading provider of cybersecurity and managed detection and response services, serving clients in 96 countries.
Interim Chief Marketing Officer
Dec 2020 – March 2022- Selected by CEO as Interim Chief Marketing Officer
- Increased marketing-generated opportunities from $410M to $605M
- Managed $10M corporate marketing budget and led all marketing functions
- Pivoted marketing focus from MSS to MDR go-to-market strategy
- Defined rapid response protocol for external and internal security events (SolarWinds, Microsoft Exchange)
- Achieved positive analyst reports: Leader in Gartner MQ, IDC MarketScapes, and Forrester Waves
Director, Digital Marketing
Dec 2012 – Dec 2020- Drove consistent 20% YoY increases in lead generation
- Strategically developed and executed multiple corporate rebrands
- Led management, architecture, and development teams for digital PCI sales offerings
- Managed $1M+ digital advertising budget driving effective campaigns
Guidance Software (OpenText)
January 2010 – December 2012Remote | Pasadena, CA
Guidance Software (NASDAQ: GUID), now owned by OpenText, is an industry leader in endpoint investigation solutions.
Web Engineer / Digital Marketing
- Led corporate, conference, and subsidiary public digital strategy
- Integrated Adobe Analytics and Eloqua for enhanced lead scoring and generation
- Developed and implemented successful SEO strategy resulting in increased sales
Spaceman Media
January 2007 – December 2019Oconomowoc, WI
Owner and Principal Consultant directing digital marketing strategies for global companies.
Owner & Principal Consultant
- Directed digital marketing strategies for McDonald's, The Video Game Awards, Floyd Mayweather Promotions
- Developed applications and websites for high-profile events and personalities
- Clients included SABA Talent Software, Connectivity, and major entertainment brands
Tableau (acquired by Guidance Software)
January 2007 – January 2010Waukesha, WI
Tableau develops products for the computer forensics community. Acquired by Guidance Software in 2010.
Web Engineer
- Led web engineering for corporate website, reseller portal, and internal finance applications
- Developed UI/UX for the FBI-contracted TD3 Forensic Duplicator
- Integrated Adobe Analytics and Eloqua for lead scoring and generation
Education
MBA, Marketing
University of Wisconsin - Parkside, Kenosha, WI
Graduated with Distinction — GPA: 3.922
Bachelor of Arts (B.A.) - Sociology
University of Wisconsin - Milwaukee, Milwaukee, WI