Field notes on AI-first digital growth.
Strategy and execution from one operator — modernising enterprise platforms, untangling post-merger digital, and winning visibility in the age of answer engines.
AudioThe AI Visibility Acronym Spiral (And Why AIO Is Actually an Enterprise Strategy)
First it was GEO. Then AEO. Now LLMO, AISEO, AISO, and SXO are all competing for mindshare. Digital teams are being told they need new strategies, new workstreams, and new budgets for each one. CMOs are asking which one
Stephen Andekian
The Accidental Playbook: How Cloud Failures Like CloudFlare, Azure, and AWS Teach Us to Break the Internet
You're deep in your workday when everything stops. The page won't load. Email spins endlessly. Your team's chat throws an error. You restart the router, switch devices, but nothing helps. Then the messages flood in: "Is
Stephen Andekian
AI Search Is Growing 2x Faster Than Early Google. Here's What That Means for Your Traffic.
Why the next 12 months will determine who dominates search visibility for the next decade.
Stephen AndekianDigital M&A Integration
Day-one playbooks for consolidating brands, sites, and stacks after a deal — without torching rankings, pipeline, or the team's sanity.
View all Digital M&A postsAI & Generative Search
How answer engines find, trust, and cite your business — and the structural changes that move you into the first wave of AI visibility.
View all AI Search postsComposable Infrastructure
Headless, edge-first, and API-driven architecture for marketing sites that need to move at the speed of the business — not the release train.
View all Composable postsRevenue Operations & MarTech
Cutting the stack to what compounds — attribution that survives an audit, and the pipeline metric that actually predicts revenue.
View all RevOps postsExecutive Leadership
Notes from the operator's chair — aligning CMO and CTO, structuring a digital org, and making transformation stick past the kickoff deck.
View all Leadership posts