Re-architecting the digital front door for the world's cybersecurity leader.
As Director of Digital Experience & Web Strategy, I lead the web transformation behind Palo Alto Networks' platform story — from the CyberArk integration to a unified, AI-discoverable .com.
Role
Director, Digital Experience & Web Strategy
Company
Palo Alto Networks (NASDAQ: PANW)
Timeline
2026 — Present
Scope
Enterprise Web · M&A · IA · Platform Strategy
Leading the digital experience inside one of cybersecurity's most significant platform integrations.
Palo Alto Networks is the global, AI-powered cybersecurity leader — spanning network security, cloud security, and security operations. I lead the digital experience for integrating CyberArk into the Palo Alto Networks ecosystem, the centerpiece of a multi-billion-dollar M&A moment.
The work spans global navigation and information architecture, an AI-ready ecosystem built for LLM discovery and answer engines, the migration of CyberArk's digital properties, and platform-led storytelling across Network Security, SecOps, and Identity Security.
It applies the full arc of 16+ years and $27B+ in M&A — preserving digital equity, simplifying complex product and solution journeys, and making Identity Security a clear, discoverable pillar of the broader platform story.
$0B+
CyberArk acquisition this work supports
1,400+
URLs migrated with zero SEO equity loss
50+
Navigation surfaces designed
3
Identity pillars: Human · Machine · Agentic
16+
Years architecting enterprise digital ecosystems
Six connected workstreams, one platform story.
Each case study below is one move inside a larger transformation. These are the threads that tie them together.
M&A digital integration
Folding CyberArk's identity portfolio into Palo Alto Networks — preserving brand and search equity while launching Identity Security as a platform pillar.
Information architecture & navigation
Re-architecting global navigation and taxonomy so products, solutions, and buyer journeys resolve into one coherent, discoverable structure.
Platform storytelling
Aligning Strata, Prisma, Cortex, and Identity into a single platform narrative — moving the site from product catalog to platform-first story.
Content & experience systems
Reusable systems for video and events — turning hundreds of one-off pages into searchable, governed, conversion-ready templates.
Domain consolidation & SEO equity
A decision framework for unifying 10+ disconnected web properties under one architecture without sacrificing organic authority.
AI-ready & AEO discoverability
A structured, crawlable foundation built for LLM discovery and answer engines — so the platform shows up in the next layer of search.
Five deep dives, behind the gate.
The full strategy, architecture, designs, and outcomes for each are confidential. Request access to step inside.
Step inside the full case studies.
This work is confidential. The complete strategy, information architecture, designs, and outcomes for each project are available on request — signed-in reviewers with access get in instantly. Every request is reviewed personally, with a response within one business day.