CyberArk — Enterprise Web Transformation

At CyberArk, I led the web program through a high-change period, balancing forward modernization with the stability required for an enterprise security brand. The work prioritized performance, reliability, and a cleaner operating model that reduced friction across teams while keeping delivery predictable.

• Stabilized delivery during major org and platform change
• Improved performance and reliability baselines for core web surfaces
• Introduced clearer standards, guardrails, and ownership across web work
• Reduced operational friction across cross-functional stakeholders

I drove the digital integration workstream tied to acquisition transition planning, focusing on what to consolidate, what to preserve, and how to protect equity while aligning experiences over time. This included coordination across marketing, product, legal, analytics, and SEO to de-risk major moves.

• Defined phased integration approach for multiple web properties
• Coordinated cross-functional readiness across teams and regions
• Protected discoverability and continuity during transition windows
• Created operating rhythm for decisions, approvals, and execution

I helped reduce complexity by mapping customer intent to clearer navigation and page hierarchies. The goal was to improve findability for buyers, reduce fragmentation, and create an IA that scales with new product surfaces without turning the site into a maze.

• Aligned IA to customer journeys and product discovery paths
• Reduced fragmentation by consolidating patterns and entry points
• Created clear rules for new pages, sections, and subdomains
• Improved clarity for both users and internal publishers

I established practical SEO governance for large-scale content movement and consolidation work. The focus was maintaining rankings and continuity through 1:1 redirect discipline, metadata retention where appropriate, and repeatable review workflows that kept speed without sacrificing quality.

• Implemented 1:1 redirect and migration governance workflows
• Standardized metadata and technical SEO guardrails
• Created review cadence and turnaround SLAs to protect velocity
• Improved confidence in changes impacting rankings and traffic

To support accountable execution, I strengthened web measurement and reporting so teams could make decisions based on reality, not opinions. This included cleaner tracking expectations, reporting routines, and visibility into what content and journeys were actually performing.

• Improved tracking hygiene and reporting consistency
• Built lightweight dashboards for leadership-level visibility
• Enabled better prioritization using performance data
• Supported experimentation and conversion analysis workflows

I supported a delivery model that blended internal teams with a global center of excellence, establishing expectations, ticket hygiene, and quality controls. The result was more predictable throughput and clearer accountability across time zones and contributors.

• Improved intake, prioritization, and ticket standards
• Defined quality checks and release expectations
• Strengthened accountability across distributed teams
• Increased predictability of delivery and response times

Operating in cybersecurity demands rigor. I ensured web changes followed a risk-managed approach aligned with security and compliance needs, reducing surprises and making large-scale updates safer to execute without slowing the business down.

• Embedded risk review into major web changes and launches
• Improved change discipline without adding bureaucracy
• Partnered with security stakeholders on safe-by-default patterns
• Reduced production risk during high-visibility transitions