01 · friction
Stalled pipeline velocity
Compress long B2B sales cycles without adding headcount. Reduce time-to-opportunity through orchestrated demand, conversion-tested digital surfaces, and intent-aware nurture — not more body count.
Fractional CMO · Now booking
Your Fractional CMO for enterprise B2B growth.
Hi — I'm Stephen Andekian. In the enterprise B2B landscape, marketing is a revenue engine. I embed with your leadership team to build the predictable, high-impact growth frameworks required to outmaneuver tier-one competitors and capture market share — without the cost or runway of a full-time hire.
16+ yrs operatorEnterprise B2B & cybersecurity$1M–$10M budgetsRemote · hybrid · on-site
// pipeline.transformv.2026
01 · The growth friction
Three forces I see stalling enterprise pipeline today
The CMO mandate has compressed. Boards expect category leadership, the analyst community expects clarity, and finance expects ROI — usually in the same quarter. Here is where I most often see execution break.
02 · friction
Strategic GTM pivots
Seamlessly transition messaging — for example, from MSS to MDR frameworks — without losing SEO equity, channel momentum, or analyst credibility. Reposition the category narrative without breaking the engine.
03 · friction
Defending the budget
Prove unquestionable ROI on $1M–$10M corporate marketing budgets. Translate pipeline contribution, brand equity, and analyst position into a board-defensible model finance is willing to fund again next year.
02 · The fractional growth playbook
How I engage — a three-step framework, deployed in sequence
Each phase compounds the next. I run this from inside your team, on a fractional cadence — usually 2–3 days a week for the first two quarters, then scaling down as the engine self-sustains.
01
Step 01 · diagnoseAudit & fiscal alignment
Assess digital execution against corporate budgets, calibrate spend to revenue contribution, and establish strict ROI benchmarks the CFO will accept on day one.
02
Step 02 · installEngine installation
Deploy automated lead-nurturing protocols, optimize the digital front door for conversion and AEO, and wire the funnel to a marketing automation system finance can actually trust.
03
Step 03 · positionAnalyst & brand positioning
Structure digital narratives to capture Gartner, Forrester, and IDC validation — turning category leadership claims into independently verifiable market position.
03 · Proof from my own track record
Operator-level outcomes — not consulting-deck theory
$410M → $605M
Marketing-generated pipeline accelerated in one fiscal year
Enterprise B2B · cybersecurity
Tier 1
Secured "Leader" status in Gartner MQ & Forrester Wave
Analyst positioning · category leadership
Global
Architected rapid digital response across SolarWinds / Exchange events
Incident comms · brand unification
04 · Tech matrix
The stack I bring — composable, not monolithic
I'm opinionated about the building blocks. Each layer is selected for measurability, AI-readiness, and operator velocity — so your marketing team ships, instead of waiting on a roadmap.
Front-end & delivery
Next.js
React framework
Vercel
Edge delivery
TypeScript
Type safety
Tailwind
Design system
Kontent.ai
Headless CMS
Demand & revenue ops
Marketo
Automation
Demandbase
ABM & intent
Salesforce
CRM of record
6sense
Predictive intent
Drift
Conversational
Analytics & measurement
GA4
Web analytics
Adobe Analytics
Enterprise
Amplitude
Product analytics
Segment
CDP
LaunchDarkly
Experiments
AI, search & discoverability
Gemini
Content & SEO
Claude
Ops & analysis
Algolia
Site search
Search Console
SEO health
Ahrefs
SEO intel
05 · Engage me
Deploy a statistically superior digital strategy.
A 45-minute working session with me — not a sales call, not a discovery deck. Bring your current pipeline math; you'll leave with a prioritized list of the highest-leverage moves for the next two quarters, whether or not we ever work together.
- No deck. Working whiteboard only.
- Confidential. NDA on request.
- Reply from me personally within one business day.
// cmo strategy intakeAccepting Q3
Questions every revenue-obsessed CMO asks
A predictable engine is built by shifting from volume-based lead generation to intent-driven Account-Based Marketing (ABM) that specifically targets high-value enterprise accounts.
The CMO must align the MarTech stack with the CRM, deploying automated lead-scoring loops that shorten the sales cycle and increase lead-to-close conversion rates.
ROI is proven by abandoning superficial traffic metrics and utilizing offline conversion tracking to draw a direct mathematical line between ad spend and closed-won revenue.
Slow, outdated web architecture destroys conversion rates. A CMO needs composable, high-performance infrastructure to ensure marketing campaigns execute with maximum velocity.
Friction is eliminated through strict Service Level Agreements (SLAs) regarding lead quality, automated CRM handoffs, and unifying both teams around shared pipeline velocity metrics.
Intent-based marketing uses data platforms to identify when specific accounts are actively researching solutions, allowing the CMO to trigger highly personalized, preemptive digital campaigns.
The CMO must integrate PLG free-trials seamlessly into the marketing funnel, capturing user behavior data to identify when a self-serve user is ready for an enterprise sales conversation.
A headless CMS is justified by its ability to drastically improve Core Web Vitals, secure enterprise data, and empower the marketing team to publish global campaigns without developer bottlenecks.
It is an agile ecosystem of specialized tools (e.g., Demandbase, Marketo, Adobe Analytics) connected via APIs, rather than relying on a single, rigid, monolithic software suite.
Fractional advisory provides the CMO with specialized architectural blueprints and technical oversight, ensuring the MarTech infrastructure scales perfectly alongside aggressive GTM initiatives.