# Guidance Software / OpenText Case Study — Digital Marketing Transformation

> How Stephen Andekian transformed Guidance Software's web presence: optimized infrastructure, integrated Eloqua and Adobe Analytics, and led UI/UX for the TD3 Forensic Duplicator product.

**Canonical URL:** https://www.andekian.com/work/opentext  
**Author / Site:** Stephen Andekian — https://www.andekian.com

## Who This Is For

Digital leaders evaluating enterprise marketing technology integration outcomes.

## Key Points

- Eloqua marketing automation integration: full lead lifecycle and nurture architecture
- Adobe Analytics deployment: custom tracking and attribution across global web properties
- TD3 Forensic Duplicator UI/UX: product interface design for a hardware forensics product
- Web infrastructure optimization for enterprise B2B software company
- Guidance Software was acquired by OpenText — digital infrastructure supported the acquisition

## Related Pages

- [M&A Track Record](https://www.andekian.com/explore/ma-track-record)
- [MarTech Architecture Advisory](https://www.andekian.com/explore/advisory/martech)

## Contact

Book a conversation or send an inquiry: https://www.andekian.com/#contact
LinkedIn: https://www.linkedin.com/in/andekian/