# Moodwell AI · 13 Coach Personas, Credits & Health Connect

> How I designed AI across Moodwell: 13 coach personas with identical rules, credit-metered AI features, review-before-save plan changes, and read-only Health Connect and Shotsy integrations.

**Canonical URL:** https://www.andekian.com/work/moodwell-ai/ai-integrations  
**Author / Site:** Stephen Andekian — https://www.andekian.com

## Key Points

- Thirteen coaches. One record. Your call.
- AI runs through every Moodwell layer, always the same way: one coach you choose, answering from your own logged data, metered by credits, and never saving a change without your review. Integrations follow the same rule: read-only and on your terms.
- Coaches: 13 AI personas
- Credits: 250 / month
- Integrations: Health Connect · Shotsy import
- Rule: Review before save

## AI in a wellness app has to earn trust every time

An AI coach that can see your food, training, medications, and journal is powerful, and easy to get wrong. It can sound like a clinician, invent numbers, or quietly change your plan.

The goal was AI that feels personal without being unpredictable: a voice you pick, rules that never change, and nothing saved without you.

## What I built

- **13 coach personas:** Distinct voices, from warm and unhurried to firm and direct, each with a specialty, all labeled as AI with generated portraits.
- **One coach everywhere:** The coach you choose answers across training, food, and your plan: separate conversations, the same persona.
- **Credit-metered AI:** 250 credits a month on any plan, 25 during the 7-day trial, and top-ups when you need them. Cost depends on the action.
- **Review before save:** When a coach proposes a change to your plan, you review it before it's saved.
- **Health Connect, read-only:** On Android, Moodwell reads 10 data types, including weight, steps, sleep, heart rate, HRV, and exercise sessions, and never writes back.
- **Shotsy import:** Bring GLP-1 injections, weights, and symptoms over from a Shotsy CSV export.

## Key product decisions

- **Personas change the voice, not the rules:** What a coach can see, what it's allowed to claim, and the fact that every answer comes from your own logged data are the same for all thirteen. Switching only changes how answers are written.
- **History keeps its author:** A message keeps the coach who wrote it, so switching coaches never rewrites a conversation you've already had.
- **Context on a need-to-know basis:** Each AI feature sends only the prompt and context it needs to the AI provider. Not every feature sees every record.
- **Read-only, foreground sync:** Health Connect access is read-only with no background reads, syncing up to 30 days of history (or 180 with extended access) while the app is open.
- **Personal data never funds ads:** Journals, conversations, health records, and connected health data are never used for advertising.

## AI across the layers

Every AI touchpoint, by layer. Everything not listed here works without AI.

- **Fitness:** AI routine drafts and coach questions about your recorded training.
- **Nutrition:** Photo, voice, and description capture, plus meal suggestions.
- **Health:** Label capture and history coaching. (Never prescribes.)
- **Mindfulness:** Journal reflections, Guided Conversations, Daily Focus and Positivity, and AI-assisted tools.
- **Planning:** Coach-proposed plan changes. (Saved only after your review.)

## The credit model

AI work costs credits; manual tracking never does.

- **250:** Credits a month, monthly or annual plan
- **25:** Credits in the 7-day trial
- **$5 / $20:** Top-ups for 100 or 500 credits
- **0:** Credits for manual tracking

## The 13 coach personas

- **Nell Okafor:** Warm and unhurried. Making the plan fit you.
- **Mara Kessler:** Direct and decisive. Finding one clear priority.
- **Idris Bello:** Curious and analytical. Understanding the sequence.
- **Tomas Rivera:** Practical and matter of fact. Building a manageable routine.
- **Yuki Tanaka:** Quiet and precise. Brief, focused check-ins.
- **Grace Abara:** Steady and accepting. Starting again after a gap.
- **Sam Halloran:** Conversational, dry humor. Taking pressure out of check-ins.
- **Priya Raman:** Observant and analytical. Connecting patterns across layers.
- **Beatrix Lindqvist:** Calm and measured. Keeping the longer view.
- **Marcus Vance:** Firm and straightforward. Following through on commitments.
- **Alma Reyes:** Patient and attentive. Starting with energy and appetite.
- **Elias Roth:** Questioning and thoughtful. Examining assumptions.
- **Sofia Marchetti:** Constructive and encouraging. Building on what worked.

## Guardrails and limits

- **Software, not people:** Coach personas and other AI outputs are generated by software, not people, clinicians, or researchers.
- **Answers from your data:** Coaches answer from your own logged records, and manual tracking never requires an AI request.

## Related Pages

- [Moodwell.ai case study (overview)](https://www.andekian.com/work/moodwell-ai)
- [Moodwell Fitness](https://www.andekian.com/work/moodwell-ai/fitness)
- [Moodwell Nutrition](https://www.andekian.com/work/moodwell-ai/nutrition)
- [Moodwell Health](https://www.andekian.com/work/moodwell-ai/health)
- [Moodwell Mindfulness](https://www.andekian.com/work/moodwell-ai/mindfulness)
- [Moodwell Discoverability](https://www.andekian.com/work/moodwell-ai/discoverability)

## Links

- [Meet the 13 coaches](https://moodwell.ai/features/ai-coach)
- [Apply for the Android beta](https://moodwell.ai/beta/android)
- [Join the iOS waitlist](https://moodwell.ai/waitlist/ios)

## Contact

Book a conversation or send an inquiry: https://www.andekian.com/#contact
LinkedIn: https://www.linkedin.com/in/andekian/